And Kannan, you might not know, but many years ago now it feels, I was able to spend a couple of years in Japan, launching the service there. But think of it as much more consistent with the past than different. This is a great growth opportunity for us. And so by putting Netflix on a set-top box, which they're using to access a bunch of other video content and by including the Netflix subscription in a package of either their mobile subscription or pay-TV subscription, we can make it just super, super simple for those folks to get to Netflix and to enjoy the kind of big shows that we're seeing like Bird Box, etc.So I would anticipate we'll do more of those. I'm Spencer Wang, VP of IR and Corporate Development. So we're looking at engagement and how frequently people use the service, churn characteristics to really make sure that we're delivering a high-quality experience to our members through those channels. And there, just keep in mind that while we accrue our interest expense quarterly, we pay cash interest primarily semiannually. We've talked about the fact that we've accessed the debt markets to do that, and we'll continue to do so.

Remember, our early investment in doing original content about six years ago, was betting that this would be -- there would come a day when the studios and networks may opt not to license us content in favor of maybe creating their own services, which was -- that's a corner that I'm glad we saw around a few years ago.And today, I'd say the vast majority of the content that's watched on Netflix are our original content brands. If you could just help us think through that framework and how you consider that going forward.Sure. We feel really good about that.It's obviously the move to more owned content and production has pulled forward some of that spend relative to the former operating model of the predominantly licensed model. A lot of shows that you have, which have been very successful, have been from that side. So Reed and the group was great to give me this sort of last word. And so when you think of the -- I'll just do U.S.terms as an example, there's 1 billion hours of television content being consumed today. And again, we've had a great success with the show around the world. And when you think about other components of guidance, obviously, what stands out is the margin and the marketing spend as a proportion of revenues is 7%, which is obviously extraordinary new low. So it's exciting.That's great. So that comes with driving the subscribers in the business, driving the revenues, driving the -- scaling the margins in the business as we've committed to from just 4% a couple of years ago to 10% last year and committing to 13% operating margins in 2019 and beyond.So this is a business with characteristics that certainly allow for very healthy operating margins going forward. And we've got a couple of shooting days in Los Angeles this week that we're really excited about. But I think you're right that as a result, it's -- most of this is just consistent with our strategic shift, and some of it is some near-term, I guess, cost/benefit from what's happening in the world.We're seeing, Kannan, that the service has just been able to generate amazing viewing.

And as a result -- as we said in the letter, resulted in a 15% cash flow -- free cash flow margin. A really great experience is what they're looking for. But more importantly, it actually speaks to what we think is a real member need that some of our members not all have, where they want to know what shows are popular so they can watch those easily and then participate in the broader social conversation that's happening around those shows. One, I think, great example is creating a sort of technical infrastructure that allows distributed content creators, artists, think about visual effects artists, animating artists to be effective when they're at home and collaborate collectively on assets. Final Transcript. And really, this is a matter of how well it's executed. That's less and less the case while we're working with producers and networks now to pre-buy or co-produce for the rest of the world. I'll take it. So we think that the growth opportunity is as big as ever. We were really unbelievably encouraged by the first attempt at it here with The Old Guard, which is kind of a new flavor of that kind of storytelling that I think has got a world and stories to be told for some time to come. So congratulations for that.So thanks for having me here. So we generally are forward-investing into the growth of our business and into content. So we have shows like Grey's Anatomy or Friends.We have hundreds of episodes. Reed Hastings - Co-Founder, Chairman, President & Co-CEOGood afternoon, and welcome to the Netflix Q2 2020 Earnings Interview. And then the other very important lens is we actually sort of look at it from what's the consumer experience, what's the member experience. So it's just a very large and fragmented market.There are some incredible set of broad uses. I'd love to start with Greg, but loved to have anyone chime in that feels they should on what some of those partnerships brought to the platform in 2018, how you think some of those partnerships are set up to aid platform awareness and distribution in 2019 and beyond and how you think about the scalability for more of those partnerships when you look out over the next couple of years?Sure. Corporate Participants. So when we pick them back up, it's not like starting from scratch again. On the earned media side, it's broad, and then we have some straight acquisition-targeted marketing that we also spend.

It's great for us. To access the live webcast, log on to http://ir.netflix.com For comments and feedback contact: editorial@rttnews.com I think when it comes down to releasing the programming and the content to the world and working with the press on how we do that, we've done this remarkable virtual press junkets with our publicity teams that have put talent in front of the best writers in the world, almost uninterrupted just from their living room instead of a hotel room. And I think, it really speaks more to just a general relevance that the application has. I think about it really as us winning time away, entertainment time from other activities.

Wall Street’s average price target is about $399 per share, 14% higher than Monday’s close.

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